Are you looking forward to merging the blogs or creating more structured long-form content to rev up your website’s ranking? Using topic clusters would be an ideal way to improve the user experience. Refining the content marketing strategy has never been easier than with content cluster. Wondering why? It helps in transforming a broad topic into smaller blog posts, creating a focused strategy that results in massive organic traffic.
Typically, a topic cluster refers to a series of articles, covering various angles of a broad topic. You will have structured content for your website to reach the target audience and fulfill the marketing goals. With this strategy, you create a cluster of specific subtopics that satisfy the search intent of your customers.
A trending topic cluster for “custom home builder” could be:
Pillar page: How to Choose the Best Custom Home Builder for Your Dream Home
Topic cluster:
• What is a Custom Home Builder and Why do You Need One?
• X Benefits of Hiring a Custom Home Builder
• X Questions to Ask Your Custom Home Builder Before Signing a Contract
•How to Find and Compare Custom Home Builders in Your Area
• X Mistakes to Avoid When Working with a Custom Home Builder
• X Trends and Tips for Custom Home Design in [YEAR]
• How to Budget and Finance Your Custom Home Project
• X Examples of Stunning Custom Homes Built by [YOUR COMPANY]
Search for offshore SEO services to create content clusters on a specific topic and see how it makes a visible change in your website.
Reasons to create clusters for content marketing
Wondering if topic clusters genuinely help in ranking your website? Yes indeed. If you are trying to create a broad content marketing strategy covering a wide range of topics, the cluster model creates a connection between the pillar page and the subtopics, allowing you to establish credibility. That way, you will help in ranking the site higher in the search engine result pages. In other words, the cluster model helps in:
- Content creation that covers a wide range of topics that are interconnected and search engine optimized.
- Supporting the overall content marketing approach
- Strengthening user experience on your website
- Making content creation more effective. Once you create the pillar page, the cluster topics are easier and simpler to create.
Topic clusters and SEO: Finding a connection
Until now, content creation was largely based on long-tail keywords. However, the disadvantage with this kind of content is that by publishing a new article each time, you not only compete with the competitors but your previously published content. When you hire an SEO marketing company near me, you can switch to the cluster model category. By doing so, you shift to a specific topic that characterizes your brand and from there go on adding content based on different keywords related and linked to the topic. So, you walk on to secure your content and reduce its risk of competition. Moreover, it gives the content quality backlinks and boosts the search engine optimization strategy.
Tips to create content clusters
You are familiar with what the cluster model is and how it enhances the content marketing strategy. However, only a reputed white label SEO outsourcing company recommends the proven tricks and tactics to ensure success with content clusters. Here is how to get started:
- Auditing the existing content
Before creating content, try to get a hang of your website as well as your competitors. The primary focus is covering the topics and reducing the gap, which is the core of the cluster model. That way, you can also produce high-quality content to outshine the competitors.
Based on keyword research and the audit report of your website, you need to choose a core topic and create sub-topics, using long-tail keywords, to attract different categories of readers from the customers’ journey. So, each article will have different keywords to enhance the SEO performance and the search results. You are now ready to produce quality content.
- Relate to the pillar topic
It all begins with writing an article for the pillar page based on the focus keyword. Once you are done, try choosing the focus keyword for the other articles based on your research. By outsourcing digital marketing services to experts, keyword research becomes more consolidated.
At this stage, you need to start creating topic clusters that are an expansion of the pillar page and help in directing the journey of customers from research to purchase.
- Don’t forget the internal links
Internal linking is a vital part of your content marketing strategy, so don’t give it a miss. Once you organize the internal links, the traffic they generate will show the search engine how relevant and authoritative is your site’s content. If you are a small business and need help when incorporating the cluster model, hire search engine companies for small businesses to make things work your way with the cluster model.
While topic clusters generate tremendous results and shape your content marketing strategies, implementing them on your own may be a bit of a hassle. So, let the experts work to guide your business to create quality content that people will read and also deliver high-value traffic to your website.
