As technology progresses at lightning speed, the product designer’s toolbox continues expanding with sophisticated new tools that boost efficiency and amplify impact. In 2024, leveraging the right mix of software will be crucial for designers to visualize ideas, collaborate effectively, and build exceptional products matched to user needs.   

This article reviews the top ten essential product design tools that every designer should have in their arsenal entering 2024.  

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1. Sketch – Intuitive Graphics Design 

In 2024, Sketch continues excelling in creating marketing site pages, detailed illustrations, complex imagery compositions, icons, and robust design systems. With improvements like autosaving, asset exporting, and UI enhancements, Sketch remains dominant among the best product designers London for its usability and sophistication. 

While Figma offers multiplayer advantages for UI, Sketch delivers precision and control for graphics-intensive projects, especially for print and marketing collateral. When used together, Sketch and Figma provide end-to-end visual design versatility critical in every modern digital studio. 

2. Adobe XD – Smooth Prototyping Integration   

Adobe XD provides a streamlined platform to design interactive prototypes synchronized with other Adobe Creative Cloud software like Photoshop and Illustrator natively. This accelerated creative workflow remains its trump card even against versatile tools like Figma.   

Seamless integration with other flagship Adobe products that serve as creative industry standards keeps XD’s appeal strong for designers already bought into the Adobe ecosystem. Its Repeat Grid function also hugely accelerates prototyping for apps requiring tables and lists.  

3. Figma – Collaborative Interface Design 

As browser-based design proliferates across teams, Figma leads the pack for interface design and rapid prototyping. The highly collaborative web app allows multiple stakeholders to inspect designs and provide real-time comments.  

Critical features like auto layout, variant design options, component libraries, and interactive prototyping accelerate designing iterative versions tailored for every device. Figma’s multiplayer workflow facilitates input from developers early on to refine feasible designs. Its intuitive UI and lightweight learning curve make it easy to adopt across organizations. 

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4. InVision – Rapid Prototype Testing 

InVision has expanded beyond its origins as a prototyping tool into an end-to-end product design platform. Even so, interactive prototyping remains its forte driven by sleek native apps for iOS and Android that remove dependency on development resources.   

Moreover, Invision should remain every designer’s favorite playground for creating intuitive prototypes that feel impressively realistic. Its Project Boards feature is also unmatched for curating design assets visually across teams in one space.  

For instantly testing ideas via highly interactive prototypes across devices and gathering contextual team feedback in a beautiful canvas, InVision scales up design thinking velocity like a few other platforms. Its focus on the prototyping backbone of design maintains its niche despite the mushrooming of new tools.  

5. Zeplin – Design Specs Transcription 

Effective collaboration between designers and engineers relies on accurately translating visual creative directions into precise functional specifications that developers can implement modularly. Zeplin excels at bridging this gap by turning design files into documented style guides and resources for developers. 

Also, as design handoff needs to grow with tech intricacy, Zeplin will continue leading specifications transcription and assets management for organizations. Its automated style guides remove the labor required to document specs manually. And its version history feature is unrivaled for tracking changes during iteration.   

For tech-focused product teams prioritizing documentation and up-to-date access to resources for each app release, Zeplin supercharges efficiency by reducing the repetitive supply of design specifics. Its role facilitating designer-developer coordination will only grow more pivotal.   

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6. UserTesting – Video-Based User Research 

Gathering user feedback through techniques like interviews and moderated testing is invaluable but demands extensive research overhead. UserTesting makes recruiting diverse testers and gaining actionable findings through videos of their experiences using a site or prototype fast and cost-effective. 

Besides, its panel of over 1 million global testers participates in unmoderated remote tests on demand, reducing reliance on physical labs. The ability to pinpoint usability obstacles via contextual session videos rather than just verbal reporting also provides richer behavioral insights.  

In 2024, as agile teams emphasize constant small-batch user testing, UserTesting will be the go-to video research toolkit available on tap without the usual hassles. Its ratings by real users on whether designs meet expectations also provide metrics to track design efficacy over iterations. 

7. Lookback – Qualitative Playback for Discovery 

While analytics reveal quantitative trends, design insights often emerge from unexpected user behaviors and testimonials. Lookback provides easy webcam video capture synced with screen recordings to uncover these qualitative gems most analytics miss. 

Its seamless test recording and tagging to log key moments accelerates pattern spotting across sessions. The synchronized webcam view of facial cues and environmental context reveals insights beyond screen behavior. Support for one-click Clip Share and highlighted clips make sharing moments easy. 

Additionally, with remote testing ubiquitous, Lookback will lead qualitative user research to uncover emotional and experiential insights via webcams. The ability to replay sessions fluidly without combing through hours of footage will be indispensable for spotting micro-expressions and cues that fuel innovation. 

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8. Optimal Workshop – All-In-One UX Testing Arsenal  

While singular testing tools help evaluate specific dimensions like prototypes or videos, Optimal Workshop is an integrated workbench for every UX testing need, from card sorting to proof-of-concept validation. Its Swiss army knife practicality makes it widely appealing.   

It consolidates planning research, creating exercises, recruiting participants, analyzing responses, and reporting highlights in a unified platform. Competitively priced subscription plans have also made it accessible for individuals and businesses alike. 

9. Hotjar – Easy Website Analytics 

Elaborately instrumented analytics suites like Google Analytics tackle everything but suffer usability challenges for many testers. Hotjar makes understanding visitor behaviors, feedback and site analytics easy via visual data representation requiring minimal technical know-how. 

Its heatmap views reveal page scrolling and clicks and reduce the need to decipher event metrics. Quick surveys, polls and feedback widgets also gather qualitative input without coding. Issues can be tagged visually for sharing, too. The freemium model grants broad access as well. 

In 2024, Hotjar will continue leading website analytics for usability specialists without demanding developer skills or coding time from engineers. Its visual data reporting will empower designers to analyze experiences and make compelling cases to improve site performance. 

10. Marvel – Team Workflow Centralization 

An influx of disjointed point solutions for prototyping, version control, task management and testing has led to fragmented and isolated design workflows. Marvel consolidates project timeline planning, team communication, interactive prototyping and user testing in one mega-tool aimed at becoming the team’s single workflow cockpit.  

Also, its focus helps teams avoid toggling apps to coordinate design systems, assets, tasks, specs and testing. Embedded functionality like rapid prototyping, animated UI libraries, developer handoff, and browser testing also accelerate execution without added platforms


As technology refines the possible, rising user expectations demand superior, differentiated digital experiences. For product designers, leveraging the best tools is essential to unlocking productivity, enabling creativity and driving collaboration with stakeholders efficiently. 

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